Identity Design
Web design
Art Direction
Digital & Social Design
Photoshoot
Video shoots

Soulara

Soulara is a Plant-based, ready-to-eat meal brand that mostly operates in the direct-to-consumer space.

As the creative lead, I was responsible for the brand's digital presence and led the internal creative team, setting creative direction and overseeing design execution. I successfully rebranded Soulara ensuring a cohesive visual identity across all touchpoints.

Spearheaded diverse creative projects, including digital marketing campaigns, brand refresh initiatives, packaging design, photoshoots, and video production.